Average Joes Entertainment, an Atlanta and Nashville-based record label, launched with flagship artist Colt Ford in late 2008.  In less than three years, the label has released four Colt Ford titles: Ride Through The Country, Country Is As Country Does (EP/DVD), Live From Suwannee River Jam, Chicken And Biscuits and Every Chance I Get. His two most recent releases have both debuted in the Top 10 on the   Billboard Country Music chart. Ford has sold over 900,00 albums, 3.1 million digital singles, 750,000 tickets to shows in 2011, and been nominated for both for ACM and CMA awards.

In 2011 Average Joe's has grown into a power house indie label with a roster that now includes former "major label" artists like Montgomery-Gentry, Ira Dean and Josh Gracin as well as major "indie" artists, Matt Stillwell Sunny Ledfurd, The LACS, JB and The Moonshine Band, and Lauren Briant.

A subsidiary of Average Joes, AVJ Records is the home to: Bizarre (D-12), Rehab, Lindsay Hager, Anamul House, and Nappy Roots.